Last month I experimented with two of my novels by putting them in the Kindle Select program and offering them for free for the maximum amount of days. Now that I have January’s numbers, I thought I’d share them.
The Kindle Select program is by far the most effective advertising I’ve ever done for my ebooks. Getting a novel on the free best seller list leads to many downloads as you can see, but it also leads to a fair chunk of paid customers after the free period ends. My four books were averaging about 10 sales per month last year. So that’s a huge increase for me in a single month. In fact, I earned more in January than I did all year last year.
I’m not seeing out of this world numbers like some authors have, but I’m also an unknown genre writer who writes Science Fiction. That’s the worst possible genre to be in if you want to make money. I’ve never had huge numbers. January’s numbers are not huge either, but they are decent for me. The trick will be to see if I can maintain this level of sales and maybe grow it.
Already this month, I’m averaging about 5 books a day. So half-way through February, it looks like I’ve managed to maintain last month’s numbers. Keeping my fingers crossed that it continues.
So how do I propose to keep this good fortune going? By moving my entire short story inventory to Kindle Select and offering a free ebook every weekend. If you do this right and you have a large enough inventory of ebooks, you can keep offering free books all month long for the entire three months of the Kindle Select program.
I have two ebooks left to move over to Kindle Select, Starstrikers and Tales From Ocherva, Vol 1 anthology. I’ll work these two books into the rotation soon, giving each book two days only over a weekend to be free. Hopefully after a month or two of this Free Weekend strategy, people will catch on and begin looking for them.
Now if you were particularly cheap and patient, you could obtain my entire inventory for free. Does this concern me? Nope. Because far more people will not be able to wait and will be willing to spend $2.99 to read another book.
I’ve also started advertising the free weekend sales on this blog over in the right hand column. This makes it easy for a blog reader to obtain the sample when it becomes free. I Tweet about the sale on Friday and mention it on Google +. That’s about as far as my publicity efforts are going to go for now.
Stay tuned next month to see if my numbers go up, stay about the same or tumble back down again.