Amazon, Apple and Microsoft

The new Big Three of digital publishing. Ugh! Can I have a new future please? No? Drat. Okay, then put me in two of the three major markets. Apple still makes me pay to play with purchasing an ISBN. Who knows what kind of lame format Microsoft will insist on after they consume B&N’s Nook inventory. Amazon is already in their own darn universe when it comes to ebook standards and availability. Really guys? Are you just trying to piss off everyone?

All three media companies want you to use their own ebook formats. Let’s continue to make the same dumb formatting decisions we made when the web first started. Remember the Netscape, IE, Apple/Linux web browser wars? Yeah, well ebooks are basically just fancy web pages folks. So the battle of the formats continues to rage.

As long as I continue to play the do-it-yourself publisher game, I’ll have to have my books formatted three different ways. Lame. This forces me to make decisions. If I want to be in all three markets, I need to spend more money converting my books. That’s just not in my financial future. Maybe after I start living off my ebook sales, I will have the money to be in all three markets, but for right now, it’s only going to be two. This assumes that Microsoft doesn’t mess with epub for another year or so. But you know they will, it’s in their company genes to make proprietary formats.

Since I make the lion’s share of my pittance from Amazon, I will have my ebooks there first. Since my ebooks are born as epubs, making them available on PubIt, is a no-brainer decision for now.

You may be wondering why I don’t just throw out a shingle and sell my books on the web site? Because I’m a largely unknown writer selling my own fiction and my audience is too small to justify the effort and money required to set that up correctly. When you are undiscovered, nobody comes to your house. Again, if I were selling thousands of books a day, I’d damn sure have a way to buy from this web site. But until that happens, I have to ride the long coat tails of the Big Three.

But over all, I can’t complain. My audience is mostly finding me on Amazon. Not in great numbers but about a hundred times greater than on B&N and Apple. So it makes sense to cater my ebooks to Amazon the hardest. You can have a thousand lines in the water, but if all the fish are in another pond, you’re not eating fish tonight.

I still feel like Google is sitting this one out. My local Indy bookstores are using them to sell ebooks, but Google’s author back-end is not easy to use and at times hostile to authors who publish themselves. It would be really great if Google spent some time to make their process easier. I’d love to be able to sell ebooks locally and let my favorite bookstores have a cut.

 

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