Free Ebook Strategy Shift

Evolution of ReadersCreative Commons License John Blyberg via Compfight

I’ve changed up how I now use the Kindle Select Program. My novels and the anthology are now off the program and available in as many ebook stores as I can get them. But my related short stories are still in the Kindle Select Program. Instead of offering a short story free for the weekend, I have made it free for a solid five days. This means that you won’t see it for free again for about 90 days. But each week, I will feature a new story, so in a month you could get as many as four stories for free.

I wasn’t seeing any value to having the stories available for only two days out of the week. As for the novels, the Halo Effect that I was seeing when I offered them for free, is now no longer effective. Amazon changed their ways in the last few months and now offering books for free is kind of useless. Not sure what they were trying to do there, but they lost my books because of their changes.

The good news for most readers is that now only the short stories are exclusive to Kindle and all the other books are more widely available. Savvy readers will just buy the anthology and get most of my shorts on their chosen non-Kindle platform.

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