I’ve shown my numbers before, but thought I’d add some new numbers for my latest novel and my anthology, so that folks can compare and contrast my numbers to the numbers of a traditionally published author – Tobias Buckell. I’ve never landed a print deal for my novels and so I’m a pretty good representative of the unknown, self-published SF genre author.
My only novel for most of last year was Starstrikers. Here’s how it did by itself. As you can see, in February it got picked up and enjoyed a wave of success for about four months. Then it came back down to a level tide. I didn’t experience a bump in sales when I raised the price in August. If anything, it dropped.
Book – Month/Year – Sales – Earnings – Asking Price
In June, I decided to put up a bunch of my short stories in an anthology to try and capitalize on my new-found Kindle fame.
By the end of the year, I launched my second SF novel, Tyrmia. The uneven pricing for it in January of this year was due to Google undercutting my price and knocking me back down to below the 70% royalty I was getting at the $2.99 price point. Last month I dropped it to $.99 again for a rush day. After a week, I raised it back to $2.99. I have since dropped selling through Google Books. At least until they can demonstrate that they don’t undercut me anymore.
I don’t have a big following, obviously and people find me mostly by accident so these numbers are about as average as you can get for a new self-pub author. Tyrmia is out to a few reviewers and may get a bump when those are posted, but I expect it to eventually earn about 10 or 12 sales per month. Combined with Starstrikers, the two of them will probably sell 24-30 per month with the anthology only getting a couple sales per month.
I have another ebook experiment running as of January of this year. I’m selling about 12 short stories for $.99 cents each. On a good month they can total 12 sales, usually its closer to 8. The key to making a go of it on Kindle is having multiple products for sale and keep introducing new products every year. I generally release a novel every year. Sometimes between novels I will crank out a short story or two, but unless they get good responses from my beta readers, I won’t release them.
So there you go. Sales numbers for the little indie writers to think about.