There is a new blog post over on NullPointer.Ning.com about the bookmarks for my my new Mystery book, Null_Pointer. You can see the latest version of the bookmark and add your comments on it.
Bookmarks are a common bit of swag for new authors and especially for small press authors. We use them like business cards, passing them out to anyone who we mention our books to. I also make a point to put a bookmark in every book I sign at signings and all stock that I sign in bookstores.
Are there any other kinds of promotional swag that people have found useful? I have done t-shirts in the past, but few buy them.